Ecological Restructuring and Innovative Practice of Industry-Education Integration in Teaching "New Media Operations" from a Two-Way Empowerment Perspective
LUAN Hongxu#br#
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(School of Economics and Management, Jilin University Chemical Technology, Jilin 132022, China)
Abstract: Focusing on the industry-education integration practice of New Media Operations course in application-oriented undergraduate universities, this study addresses the problems of traditional teaching modes, including the unrealistic simulation environment, significant gaps between student outcomes and project requirements, and the difficulty in balancing value and traffic. To enhance students' practical abilities and stimulate enterprises' enthusiasm for industry-education integration, strategies such as reconstructing course content, embedding real-world enterprise work scenarios, and constructing a new value ecosystem are presented. The practice results demonstrate that this model provides a replicable solution to the challenge of "two layers of skin" in industry-education integration and offers insights for future deep optimization of the course system.
栾红旭. 双向赋能视域下“新媒体运营”课程产教融合生态重构与创新实践[J]. 吉林化工学院学报, 2026, 43(6): 23-27.
LUAN Hongxu. Ecological Restructuring and Innovative Practice of Industry-Education Integration in Teaching "New Media Operations" from a Two-Way Empowerment Perspective. Journal of Jilin Institute of Chemical Technology, 2026, 43(6): 23-27.
