Research on the Innovative Path and Practice of Online Ideological and Political Education for College Counselors in the New Era: Based on the Integration of Artificial Intelligence and New Media Matrix
ZHAN He 1, ZHAN Mingze 2, DING Min 1**#br#
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(1. School of Materials Science and Engineering, Jilin University of Chemical Technology, Jilin 132022, China; 2. The People’s Government of Shuanghe Town, Yongji County, Jilin 132202, China)
Abstract: In the context of the media convergence, college counselors face both opportunities and challenges in conducting online ideological and political education. Due to the Western cultural infiltration, the impact of online subcultures and the change of the young people's cognitive patterns, the traditional one-way indoctrination model of ideological and political education has in confronted with a practical dilemma of "reaching yet not receiving". This study aims to construct an integrated model of"AI + new media matrix" which is appealing, guiding and commanding for online ideological education. Such an endeavor is not only the key to enhancing the effectiveness of work, but also the digital line of defense that involves ideological security and the success of the fundamental mission of fostering virtue through education.
展 鹤, 展铭泽 , 丁 敏. 新时代高校辅导员网络思政教育的创新路径与实践研究——基于人工智能与新媒体矩阵的融合视角#br#[J]. 吉林化工学院学报, 2026, 43(6): 68-72.
ZHAN He , ZHAN Mingze , DING Min . Research on the Innovative Path and Practice of Online Ideological and Political Education for College Counselors in the New Era: Based on the Integration of Artificial Intelligence and New Media Matrix. Journal of Jilin Institute of Chemical Technology, 2026, 43(6): 68-72.
