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| A Study on the International Publicity Translation of Red Culture from the Perspective of Eco-Translatology |
| LI Bing，LIU Xinyu**
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| School of Foreign Languages, Jilin University of Chemical Technology, Jilin City132022, China |
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Abstract In the current period when China’s discourse power and international status are constantly enhancing, red culture is a vital part of Chinese culture, whose international publicity translation is of great significance for showcasing Chinese characteristics and promoting international communication. Based on the theory of eco-translatology, an emphasis is placed on analyzing the text features of the international publicity translation of red culture and a profound exploration is conducted into the translation principles that should be adhered to in this field. Through these efforts, an exploration is made regarding how to improve the quality of the international publicity translation. The aim is to offer certain reference for the international publicity translation of red culture in China and facilitate its dissemination on the international stage.
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Published: 06 September 2026
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